Inside The Architecture
The weekly memo for operators who are done guessing what is broken in their revenue engine. One framework, one story, one move. Every Tuesday.
2,000+ operators already read it.
20 years · 101 sales teams · $500M+ in client revenue · One memo a week
Three parts. Each one does a job.
A model, a system, a way of seeing the problem. Specific enough to use in a meeting this week.
From an actual sales floor. A real client, a real moment, a real number that moved. Not theory. Proof.
One concrete action, doable in under an hour. Not "think about your pipeline." Something you do.
Read a few before you commit.
Why your revenue problem is almost never a revenue problem.
The gap between effort and output is usually a system problem wearing a people problem’s clothes.
The deal I lost in 2014 that taught me to read a buying signal.
The buyer was telling me everything. I was listening to the wrong things.
The three questions I ask before any new VP of Sales touches the pipeline.
Most VP of Sales hires fail inside 90 days. Almost always for the same three reasons.
If revenue is the thing that keeps you up, this is your memo.
Founders. CEOs. VPs of Sales. The operator who is in the room when the revenue number gets hard, and is done guessing why. If you run a business or lead a team and you want to see the system clearly instead of pushing harder on the same broken parts, subscribe.
One memo a week. Zero fluff.
One framework, one story, one move. In your inbox Tuesday, 6:30 AM PT.
Inside the Work
Get this every Tuesday.
One framework, one story, one move. Twenty years of building revenue engines that work.