Through my 20 years of sales experience, I have learned that there are truly only 4 distinct personality types in the world. If you can master understanding not only your own type, but categorize people you meet, you will revolutionize how you relate to other people, build lasting relationships, and improve your ability to sell anything to anyone.

Use this free quiz to determine your behavioural personality type in less than 5 minutes! Learn more about your own personality and how you relate best to others.

Are you: The Achiever?The Analyst?The Advocator?The Ambassador?


What is your greatest fear?

When making a decision, you are:

In a team setting, what is most important?

In a perfect world, you are:

How would you describe the pace of your work?

Which option best describes your work space?

How would others describe you?

What is your preferred attire?

What is most important to you to maintain?

What irritates you the most?

Behavioural Personality Test
The Achiever

Congratulations, you are The Achiever!

Also known as the "Type A" personality, you like to be in charge and be in control of your environment and your life. You are usually very goal oriented and practical in your solutions, and you like to delegate detail-oriented tasks to others. Arriving at your solutions and goals will entail a no-nonsense, "bottom-line" approach.

The Achiever doesn't like a lot of restraints or restrictions placed on them, preferring instead to work independently and set their own schedules. Since they often tend to be workaholics, it is not unusual to see them put in whatever time and effort it takes to accomplish their goal. They may seem impatient at times especially if they believe someone is spending too much time going over details with them or impeding their successful completion of whatever goal or project they are focusing on at the moment.

Don't be surprised to see this personality type in a supervisory position or management. Having an entrepreneurial streak, they may be a business owner or strive to own their own business someday. The Achiever personality is not easily discouraged and will normally exude confidence.

Are you interested in mastering the art of identifying other people's personality type so you can approach them, sell to them, and build lasting relationships?

Learn more

The Analyzer

Congratulations, you are the Analyzer!

Also known as the "C" personality, you're a very detail oriented individual that likes to be involved in things that are controlled and stable. You like accuracy, rationality and logic. People who can't seem to control their emotions will bother you because you believe being emotional makes objectivity difficult or perhaps impossible. You dislike being around people who are full of "hype", since you desire facts, accuracy, and logic. Other people's emotions may not be a priority for you as you tend to strive for the facts and "let the chips fall where they may".

Analyzers tend to be quite controlling, both of themselves and others. They don't like things to get out of hand and may not appear very expressive at times because they don't really want themselves to display a lot of emotion. They are very outcome driven and will be sticklers for following procedures and protocol in getting the job done. They are careful, resourceful, and above all, excellent thinkers who will look at all aspects of an issue before taking a stand. Once they take a stand on an issue, they will have the facts to back it up so anyone who challenges them better be prepared.

They like their jobs to be clearly defined and want to know exactly what is expected of them. Knowing those facts, they will be able to prioritize their tasks and see them through to completion.

When in decision making roles, they are cautious, logical and require many details and facts before they make a decision. People who try to sell them something by trying to get them emotionally involved usually fail to get them to buy because The Analyzer will consider them a "hype artist" and wonder what facts they are trying to hide with all that hype.

Because of their detail orientation, they are meticulously prepared with all the details so nothing is left for anyone to disagree with. Many accountants and lawyers, for example, are "C" personalities. They are excellent for any job that requires creative thinking based on patience, facts and accuracy.

Are you interested in mastering the art of identifying other people's personality type so you can approach them, sell to them, and build lasting relationships?

Learn more

The Advocator

Congratulations, you are The Advocator!

Also known as the "D" personality, you take a slower, easy pace toward your job and life in general. You seek security and longevity on the job and are very happy doing a repetitive task, day in and day out as the repetition allows you to become very skilled in what you do. You don't like it, however, if the rules change a lot as that is contrary to your desire to minimize change and stick with what you know works.

The Advocator seeks the respect, sincere admiration, and acceptance of others. The type "D" personality will willingly work hard to please the people they work for as long as they feel appreciated and receive plenty of reassurance that they are needed, thus providing a sense of security that they need. They often think the "A" personality type is crazy for taking so many risks and not showing much concern for security and longevity.

Advocators are usually very organized and being around a messy environment or disorganization will bother them. They are also good at playing a very supportive role with others and are normally very caring, thoughtful, and compassionate. They are patient, good listeners and will persevere when all others have given up. They especially like working in a group or on a team and will be a stabilizing force within that group or team.

Although they may not be as fast as others, they are accurate and thorough. They will usually keep their feelings to themselves and are reluctant to express themselves, even if a more assertive type seems to be taking advantage of them. They will probably choose to "go along to get along".

Are you interested in mastering the art of identifying other people's personality type so you can approach them, sell to them, and build lasting relationships?

Learn more

The Ambassador

Congratulations, you are The Ambassador!

Also known as the "B" personality, you are very outgoing, energetic and fast paced. You like to be around people and enjoy being the centre of attention. You're a good relationship builder, a connector, and most people like you right away. You have a driving need for approval, so you try and like everyone in hopes everyone will in turn reciprocate and like you too. Compliments, acknowledgement of your achievements, words of admiration and even applause from groups will satisfy your needs and make you happy.

Ambassadors love to talk about themselves and some may view them as self-centred, but their real motivation is to be liked. Their biggest fear is being humiliated in public, since that might make many people disapprove of them and the thought of that would be devastating. The Ambassador doesn't want to appear unattractive or unsuccessful either, so they will make sure their appearance is impeccable and will always give the impression of being very successful at whatever they do, whether they are or not.

Some of the strengths you can count on from The Ambassador is their enthusiasm, outgoing behaviour, friendliness towards others, and their ability to persuade even the most skeptical of people. They tend to be "dreamers" and can often turn those dreams into very practical ideas in the workplace. Ambassadors are normally spontaneous and use their quick wit and humour to make people like them. They aren't too good about hiding their own feelings either, so if they are hurt or disappointed, you'll probably be able to read it in their mannerisms and overall disposition.

Some of the natural weaknesses that are associated with The Ambassador personality include being impatient, having a relatively short attention span, and not being very detail oriented. In business, Ambassadors may tend to socialize at work and not spend as much time doing their work because they strive for the social interaction. Although this is their natural tendency, many have learned to control themselves and keep their social nature in perspective.

Are you interested in mastering the art of identifying other people's personality type so you can approach them, sell to them, and build lasting relationships?

Learn more

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